Tag Archives: Advertising

Evening Standard to cut one-third of staff as Covid-19 hits advertising 

Print edition of London freesheet will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to sack a third of its employees, as the London freesheet seeks a dramatic reduction in costs to survive the coronavirus pandemic.The newspaper has been hit particularly hard by […]

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News Corp posts wider loss as coronavirus pummels advertising revenue 

Results were heavily affected by the pandemic as well as by a decline in revenue related to the sale of the company’s supermarket-coupon business, News Corp said.

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Randomized Control Testing: A Science Being Tested To Measure An Advertiser’s ROI 

The Advertising Research Foundation is collaborating with a few companies to establish methods for applying randomized control testing (RCT) to cross-platform ad impact analysis.

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Amazon’s ad revenue in 2020 is set to grow 23.5% despite the pandemic 

Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Media, Advertising, and Marketing industry. You can learn more about becoming a client here. The following is a preview of one Media, Advertising, and Marketing forecast.  Amazon will continue to see ad spending growth in 2020, albeit at a depressed rate when compared […]

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Follow the Money: How Digital Ads Subsidize the Worst of the Web 

From Covid conspiracies to election scams, automated advertising software plays a large—and largely unseen—role.

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Disney cuts ad spend on Facebook as boycott grows 

Walt Disney has become the latest company to slash its advertising spending on Facebook as the social media giant faces an ad boycott over its handling of hate speech and controversial content, the Wall Street Journal reported on Saturday, citing people familiar with the situation.

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B2Bs are figuring out how to stay in business, operate, and recover in a COVID-19 world

Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Media, Advertising, and Marketing industry. You can learn more about becoming a client here. The following is a preview of one Media, Advertising, and Marketing report, the B2B Best Practices in a COVID-19 World. You can purchase this report here. Just as consumers are […]

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Starbucks is the latest company to pause advertising across social media platforms 

Starbucks is the latest company said it will pause advertising on “all social media platforms” and promises to have discussions internally and with media partners and civil rights organizations to stop the spread of hate speech.

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Stella McCartney advertises for staff after using Government scheme to furlough hundreds of staff 

Stella McCartney is advertising roles ranging from administration to knitwear design. The designer furloughed up to half her 1,400 staff across 51 stores in April an insider told MailOnline.

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Coca-Cola suspends social media advertising despite Facebook changes 

The company condemns racism and seeks more accountability from Facebook and other platforms.

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The advertising business is becoming less cyclical—and more concentrated 

As ever more marketing drifts online, the digital giants’ conquest of adland looks unstoppable

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5 VCs agree: COVID-19 reshaped adtech and martech 

We last surveyed VCs about their advertising and marketing investment strategies back in January — which is to say, in a completely different world, before the coronavirus pandemic began to wreak havoc on the global economy. While there don’t appear to be any comprehensive numbers yet about the effect on digital advertising (which is, after […]

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